History

Meet Cheryl, an amazing mom who founded Jolie et Joli.

As a working mom, she understood the challenges of finding elegant and stylish clothes for kids.
Frustrated by the lack of options available, she decided to take matters into her own hands and launch a business that would tailor tomorrow’s trend.

With a shared passion for fashion and children, Cheryl put all her energy into creating a brand that would not only provide high-quality products but also boost kids’ confidence and self-esteem.

She wanted to create designs that would make kids feel great, both inside and out, and so, Jolie et Joli was born.

Our range of clothing and accessories for kids of all ages is made with the finest materials and fabrics, and our expert designers work tirelessly to create unique and stylish designs that’s tailored to tomorrow’s trend.

Cheryl’s commitment to tailoring tomorrow’s trend is what sets Jolie et Joli apart from other children’s clothing and accessories brands.
She is constantly looking for new ideas, fabrics, and styles that will set Jolie et Joli apart from the rest.

If you’re looking for something unique, stylish, and made with love and care, look no further than Jolie et Joli. We’re confident that our commitment to tailoring tomorrow’s trend will make you and your child stand out from the crowd.

Our Mission

At Jolie et Joli, our mission is to provide children with stylish, high-quality clothing and accessories that boost their confidence and self-esteem.

We believe that fashion is a powerful tool for self-expression and that every child deserves to feel great in what they wear.

Our Values

Creativity
We prioritize creativity in our designs to provide unique and stylish clothing and accessories for children.

Empowerment
We design clothing and accessories that boost children’s confidence and self-esteem, so they feel empowered in what they wear.

Innovation
We strive to be innovative in our designs and create unique fashion for children.

Quality
We use only the finest materials and fabrics to ensure our products are of the highest quality.

The team

Cheryl Chen
CEO / Founder

Dany Harding
Vice-president